Positioning Statement Builder

Build a positioning statement that makes the right clients choose you

Your positioning statement is how clients decide whether you're worth talking to. Get it right and the right people come to you. Get it wrong and you blend into a sea of generalists.

This tool takes the niche you've selected and the problem you've identified, combines them with your unique strengths, and uses AI to generate positioning statements you can use on your website, LinkedIn, and in conversations. You can refine them as many times as you like.

Niche & Problem Your Strengths Positioning Type Enhancers Generate Refine

Your Niche & Problem

Tell us about the niche you've chosen and the problem you want to solve. You can paste results from the earlier tools or write them in yourself.

🎯 Your Niche
Paste the full output from the Niche Selection Tool, including your chosen niche and reasoning.
🔍 The Problem You Solve
Paste the full output from the Problem Discovery & Ranking Tool, including your top-ranked problem.

Your Strengths & Style

These questions help us recommend the right positioning type and generate a statement that fits how you actually work.

What do you enjoy most in your work?

Pick up to 3

What are your strongest assets?

Pick up to 3 - what do you bring to the table that clients value most?

How do clients typically find you?

Pick up to 3

How long have you been consulting or working in this area?

Anything else that sets you apart?

Optional - add context the AI should know when crafting your statement

Choose Your Positioning Types

Click to assign a primary, secondary, and optionally a tertiary positioning type. Click a card once for primary, twice for secondary, three times for tertiary, and a fourth time to deselect.

Primary Secondary Tertiary (optional)

Positioning Enhancers

Select any enhancers that apply to you. These add credibility and differentiation to your positioning.

You don't need all of them. Even one or two strong enhancers can significantly strengthen your positioning. Quality beats quantity.

Generate Your Positioning Statement

We'll use AI to craft positioning statements based on everything you've shared.

Free AI generations available
You have 20 free generations per day. No API key needed.
20 of 20 remaining
Use your own Anthropic API key instead
Your key is sent only to the proxy and never stored.

Your Positioning Inputs

Here's what we'll send to the AI

Refine Your Statements

Review your generated statements and refine them. Tell the AI what to change and it'll update them.